Practice Essentials: Marketing and Growth
Fergal McManus, Mercantile Solicitors
These resources support firms to move from a reactive day-to-day approach to a more planned, strategic model of growth helping to identify opportunities and build a more sustainable practice.
Marketing in Practice
This tool provides structured ways for firms to step back from day-to-day work and focus on strategic growth, client development and long-term planning, often areas deprioritised in smaller practices.
Practice Essentials will continue to evolve with additional resources and updates added throughout 2026.
If you have any queries, suggestions or feedback on the toolkit, we would be delighted to hear from you. Please contact the Solicitor Services Department – Solicitorservices@lawsociety.ie.
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Practice Essentials resources
View all resources in the Practice Essentials series.