The Advertising regulations specifically allow for the inclusion in an advertisement of a list of the services that are provided by the solicitor. The words ‘personal injuries’ may be included in such a list, provided the advertisement refers to the prohibition on percentage charging in contentious business.

It has come to the attention of the committee that there are an increasing number of advertisements which include in the list of services provided different categories of personal injuries, such as:

X & Company, Solicitors

• Personal injuries
• Accidents at work
• Traffic accidents
• Medical negligence
• Public liability accidents

The committee takes the view that the purpose of such advertisements is to solicit personal injury claims and, consequently, advertisements in this format will be regarded as a prima facie breach of the Solicitors’ advertising regulations. Solicitors are reminded that advertisements may be submitted in draft form to the society for approval.