EU publishes guidelines on AI transparency
The European Commission has published guidelines on transparency obligations for AI providers ahead of new rules that come into effect on 2 August.
From that date, people in the EU will have to be informed when they are interacting with AI systems or exposed to certain AI-generated or manipulated content.
The move follows a public consultation on draft guidelines that were published in May.
“With today's guidelines, the commission supports the smooth and effective application of the AI Act to make AI systems interacting with people, such as chatbots and AI agents, and AI content more transparent and trustworthy,” said commissioner Henna Virkkunen.
Deepfakes
Under the act, AI providers will have to inform people when they are interacting with an AI system and add machine-readable marks to enable the detection of AI-generated or manipulated content.
Deployers will also have to inform people when they are exposed to deepfakes, AI-generated publications on matters of public interest, and emotion-recognition or biometric-categorisation systems.
The guidelines explain certain concepts and also set out exemptions and examples.
They complement a voluntary code of practice that was drafted by independent experts.