Amazon is considering an appeal against a €746 million privacy fine upheld by the Court of Justice of the EU (CJEU) in the tech giant’s ongoing battle over data protection violations in the European Union.
The fine (20 March) originally issued by the Luxembourg Data Protection Authority (CNPD) in 2021, stems from allegations that Amazon violated the EU’s General Data Protection Regulation (GDPR) by failing to obtain proper consent for the processing of online users' personal data.
Amazon contested the penalty, but the Administrative Court of Luxembourg upheld the CNPD's ruling last week.
Amazon now has 40 days to decide whether to formally appeal the court’s decision.
In a statement, Amazon expressed disappointment with the ruling, criticising the CNPD’s decision for being based on “subjective interpretations of the law” regarding the untested provisions of European privacy regulations.
The company added that the fine was imposed despite its efforts to engage constructively with regulators on the issue.