“The Europe conference provide attendees with new perspectives that can alter the narrative of their brands and their trademark teams given the current and future environment,” said INTA chief executive Etienne Sanz de Acedo.
Legal experts
The conference will feature more than 40 speakers from a broad range of industries and experiences, including business and legal experts and government officials.
Brexit, counterfeiting, and the future of IP are among the topics on the agenda, as well as the rise of online influencers.
The panellists include Sophie Radcliffe, a British–based blogger, adventurer, and influencer.
Technology sessions will look at how artificial intelligence and blockchain will impact intellectual property practice and data privacy and protection.
IP assets
There will also be sessions on the changing role of trademark teams, monetising IP assets, the impact of European copyright reform on creative works, and solutions to fight counterfeiting.
INTA is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property to foster consumer trust, economic growth, and innovation.
Members include more than 7,200 trademark owners, professionals, and academics from 191 countries.
Founded in 1878, INTA is headquartered in New York city, with offices in Brussels, Santiago, Shanghai, Singapore, and Washington DC, and representatives in Geneva and New Delhi.