European Commission data shows that COVID-19 has altered consumption patterns, with consumers shopping closer to home and supporting local businesses.
As well as ‘greener' choices, consumers are willing to pay more for a product that is more durable.
Commissioner for Justice Didier Reynders said: “The pandemic left a mark on consumers; while 38% of them were concerned about being able to pay their bills, another 42% decided to postpone major purchasing decisions.
“On a positive note, findings also show that 56% of consumers are mindful of the environmental impact of their purchases.”