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Date set for new alcohol-ad restrictions

A restriction on the times at which alcohol advertisements can be broadcast on radio and television will come into effect on 10 January 2025.

The measure is aimed at reducing the exposure of children and young people to advertisements for alcohol products.

The date was set after the Minister for Health Stephen Donnelly commenced section 19 of the Public Health (Alcohol) Act 2018.

Time periods

Under section 19, there can be no advertisement for an alcohol product on television from 3am to 9pm, and on radio on a weekday from 3pm to 10am the following morning.

The time periods were agreed in consultation with the then Broadcasting Authority of Ireland (now Coimisiún na Meán) during the development of the legislation.

“The evidence is consistent that advertising of alcohol products increases the likelihood that young people will start to drink alcohol or, if they are already drinking, to drink more,” said Minister Donnelly.