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More US law firms choosing YouTube to sell themselves

22 Sep 2021 / technology Print

More US law firms choosing YouTube to sell themselves

The biggest law firms in the US are increasingly posting videos on YouTube to promote their expertise, according to social-media research reported by the Law Society Gazette of England and Wales.

The research was carried out by Passle, a marketing platform for professional-services firms.

According to the Gazette, it shows that 144 of the top 200 firms in the US used the video platform. Personal-injury firm Morgan & Morgan was the most popular.

LinkedIn still dominates

Despite the YouTube growth, LinkedIn remains the social-media platform of choice for legal firms, with a combined following totalling more than three million.

The Gazette says that the top 200 firms also had a combined total of almost 733,000 Twitter followers.

According to the index, the average firm published 800 ‘thought leadership insights’ last year.

Adam Elgar, co-founder of Passle, said: “People buy expertise, but they also buy people. The savvy use of social media to share insights about both the law and the firm is a great way to sell yourself to potential clients, and it need not be a time-consuming exercise.”

Gazette Desk
Gazette.ie is the daily legal news site of the Law Society of Ireland