Just over a year ago, the Law Society introduced the solicitor member logo, which members can use on their firm’s stationery and marketing materials.
The logo is available to all practising certificate holders who are also current members of the Law Society. It can be downloaded from the members’ area of the Law Society website at www. lawsociety.ie/memberlogo.
Since the launch, we have seen some creative uses of the logo that pack a punch, as can be seen in the accompanying images. Full marks to all those solicitors who are displaying the logo proudly.
Benefits
The logo represents the benefits and protection that clients enjoy every time they use a solicitor.
It is a symbol of trust, knowledge, regulation, insured protection, professionalism, qualification and learning. The solicitor member logo is there to distinguish you from other professionals.
Brand guidelines
Terms of use and brand guidelines have been developed to guide practitioners on how to use the logo. These are available at www.lawsociety.ie/memberlogo.
Use of the logo is entirely voluntary, and solicitor members and firms may choose to display the logo on stationery and marketing content of their choosing.
This includes:
• Firm stationery, such as letterheads and solicitor member business cards,
• Websites,
• Email signatures,
• Electronic and printed marketing materials, including e-zines, brochures, signs and advertisements.
Sole practitioner
Solicitor Ronan Flaherty explains why he prominently displays the logo: “As a sole practitioner, the solicitor member logo helps me distinguish my service from other professionals.
"These other professionals don’t have the insurance, education, or regulation that we do. Therefore, they cannot offer the same service, protection and quality advice to a client that solicitors can. The logo is one way I can explain this to my clients and potential clients.”
We welcome all feedback on your experience using the solicitor member logo. All comments or questions can be emailed to memberlogo@lawsociety.ie.