Restrictions on cartoon and pictures in solicitors’ advertisements
Registrar of Solicitors
This notice is intended as general guidance in relation to the subject matter and does not constitute a definitive statement of law. Reference to a solicitor includes a reference to a firm of solicitors in this context.
Specific restrictions are in place with regard to the use of cartoons and dramatic or emotive pictures in advertisements published by a solicitor. Regulation 9(a) of the Solicitors (Advertising) Regulations 2002 states that an advertisement published or caused to be published by a solicitor shall not:
- Include any cartoons (regulation 9(a)ii),
- Include any dramatic or emotive words or pictures (regulation 9(a)iii)
The Society is taking a strict approach against those solicitors using images in their advertisements that would be considered in breach of the regulations.
For examples of images that may be considered in breach of the Solicitors (Advertising) Regulations 2002, see examples of images.
This is by no means an exhaustive indication of the types of images currently being used by solicitors in their advertisements and should be viewed as general guidance in relation to the subject matter and does not constitute a definitive statement of the law.
Jack Kennedy is the Law Society’s advertising regulations executive and is contactable at 01 672 4800 or email@example.com.
John Elliot, Registrar of Solicitors and Director of Regulation