This course will examine the legal issues that arise in connection with e-commerce and online contracts. The diploma will begin with a review of contract law and how it applies to the internet, before reviewing the operation of websites
(Price includes iPad Mini 16GB)
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This course will examine the legal issues that arise in connection with e-commerce and online contracts. The diploma will begin with a review of contract law and how it applies to the internet, before reviewing the operation of websites from a legal and technical perspective. Local and European regulations will be explained, as well as a comprehensive introduction to digital marketing and social media. How these digital developments have affected litigation will be discussed, and the implications for the future of practice in this area will be examined.
A recent report estimates that e-commerce will contribute €11.3bn annually to the Irish economy in 2016 if current trends continue. Many companies not already in this lucrative space are now considering the internet to grow their business. E-commerce businesses require clear legal advice from professionals who understand not only the law but the commercial and technical considerations. As 70% of Irish business use social media, legal professionals must understand digital marketing dynamics so that they can advise on internal user policies as well as manage crises for their clients when required. Social media and the digital world are playing an increasing role in litigation, and this course will offer guidance and best practice in dealing with this. Developments in Ireland and in other jurisdictions will be discussed to put participants in the position to anticipate future trends in this area.
An ancillary aim of the course is to demonstrate the effectiveness of using devices such as the iPad as an educational tool and a mobile learning device, meaning that you can access your course anytime and anywhere.
On successful completion of this course, participants will be able to:
• Employ traditional contract law principles and drafting techniques,
• Apply these principles to electronic transactions,
• Recognise legal issues that arise from the technical considerations, and
• Understand digital marketing for own use and from the perspective of a client.
This course is run over six months and comprises five modules.
Module 1: Introduction
A comprehensive refresher of contract law and how it applies to online contracts; introduction to e-commerce in Ireland; digital marketing and social media.
Module 2: Website legal issues
Overview of contract law and online transactions; website legal issues, including intellectual property, privacy and legal obligations, terms and conditions.
Module 3: Website technical and digital marketing
How a website is created; web designers and Wordpress; website marketing, search engine optimisation, pay per click, analytics and social media channels; legal issues with social media and user-generated content; workshop on a crisis management for social media and data protection.
Module 4: Internet and e-commerce regulations
Overview of internet governance and regulation; e-commerce regulation; e-signatures; consumer protection; cross-border transactions; data protection and a contract drafting workshop.
Module 5: E-litigation and security
Examining social media in litigation; overview of cybercrime; forensic computing; e-discovery and cybersecurity.
Who should attend?
This course will be of interest to solicitors, barristers and in-house legal advisors. It would also be of interest to digital marketers with a legal background and those whose business is e-commerce.
Lecturers and tutors
Our courses emphasise a practical ‘know how’ approach to the law. Our lecturers and tutors are drawn from members of the legal profession and industry who have significant practice expertise in these areas.
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